Guiness was well-established as a cold-weather stout, enjoyed in a draught glass at a pub. Guiness came to TracyLocke New York looking to leverage its strong winter sales into an at-home experience. During the 2019 holiday season, we crafted an occasions program centered on food pairings that would elevate both the Guinness in your glass and the meal on your plate. I crafted key messaging and copy for multiple occasions and meal spreads, along with helping with photoshoots that highlighted the brand's versatility and its rightful place at your dinner table during the holiday season.

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Senior Copywriter: Daniel Phillips

Creative Director: Mike Gold
Senior Art Director: Evan Campbell
Art Director/Designer: Tim Madrid
Photographer: Eric Gilbert

Created at TracyLocke New York