With the 2016 NFL season rushing at them, Bud Light came to TracyLocke New York with an incredibly fun and fan-centered challenge: promote all 32 NFL teams in the form of regional Bud Light cans by market.

 

We got to work crafting key messaging and visuals, resulting in bold, larger-than-fridge creative, POS, and packaging that was on display and on sale at bars, grocery, and convenience stores around the country. I worked as a lead copywriter from whistle to whistle, coming up with multiple iterations of lines and copy throughout rounds of review with our clients at Bud Light.

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Senior Copywriter: Daniel Phillips

Associate Creative Director: Eric Smith
Senior Art Director: Evan Campbell
Art Director: Noelle O'Brien