While working with TracyLocke's HP team, I was tasked with creating a new headline for HP's line of Hybrid PCs. Playing off of their extreme versatility of use and physical adaptability, I came up with the line "Engineered to Bend the Rules," which HP used for their website and POS at Best Buy locations. My headline was later turned into a campaign line for HP's social presence, resulting in tons of collaborations with social celebrities and musicians on Twitter, all using #BendTheRules as a nod to the eccentricity of its users and the unparalled flexibility of the HP Hybrids lineup.